Sister Toldjah tweeted:
This year, I think.RT @billhobbs: When did “they” start naming winter storms? Stop it. It’s stupid.
— Sister Toldjah (@sistertoldjah) February 8, 2013
I guess that it’s a Weather Channel thing; I knew it was stupid when they got to “D” which they named Draco (Malfoy?) and “G” which they named Gandolf — and yes, that’s how they spelled it — which makes me wonder if “S” will be Sauron. From The New York Times:
By Brian Stelter
“We’re ready for Nemo,” the Twitter account for the New York City mayor Michael Bloomberg wrote on Thursday before listing all the tools at the city’s disposal for the blizzard that is expected to form on Friday.
Wait — Nemo?
Yes, The Weather Channel’s new names for winter storms are catching on, much to the chagrin of the National Weather Service, which has advised its forecasters not to follow the channel’s lead. But some airlines, governors’ offices and media outlets are all playing along, publishing advisories with the Nemo name.
Seriously, though. Nemo?
So far this winter weather season, The Weather Channel has bestowed storms with names like Athena, Caesar, Freyr, Iago, and Kahn. This one — bringing to mind the adorable orange fishie in the Disney/Pixar film “Finding Nemo” — is the funniest yet. The jokes flew on Thursday as fast as the snow is forecast to fall. “They have named this new Nor’easter Nemo. I am not looking for it,” wrote the actor and comedian Albert Brooks on Twitter.
More at the link. The Weather Channel explained their reasoning:
Tom Niziol | Published: Nov 11, 2012, 10:30 AM EST | weather.com
During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation.
Naming Winter Storms
Hurricanes and tropical storms have been given names since the 1940s. In the late 1800s, tropical systems near Australia were named as well. Weather systems, including winter storms, have been named in Europe since the 1950s. Important dividends have resulted from attaching names to these storms:
- Naming a storm raises awareness.
- Attaching a name makes it much easier to follow a weather system’s progress.
- A storm with a name takes on a personality all its own, which adds to awareness.
- In today’s social media world, a name makes it much easier to reference in communication.
- A named storm is easier to remember and refer to in the future.
Of course, the real reason the the Weather Channel started naming winter storms is for ratings and something that is distinctly their brand. Hey, if you had to make the weather seem interesting 24/7, you’d be looking for new ideas, too! They’ve already used the Fox News Channel tactic of putting their female weathercasters in short skirts — albeit not as short as Ainsley Earhardt’s! — so other things have to be tried. Snowpocalypse and Snowmageddon having been used up, more was needed, I suppose.
Well, your Editor lives right along the dividing line between the 3 – 6″ /6 – 12″ belts, but, at least thus far, we haven’t even gotten a coating. I’m thinking that we will survive. Karen, who figures that Nor’easter Nemo will be blamed for all bad economic statistics until the next natural disaster, lives in central New York, square in the 6 – 12″ belt, seems unconcerned:
We’ve had a few big storms that hit at just the right time to be a big pain in the neck, but for the most part dealing with snow is just something you have to do.