Someone posted a comment saying that the concept of Super bowl ads has “Jumped the Shark”. Always trying to top previous year’s ads, they seem to be trying to be TOO clever, and mostly failing in the process.
Tops on that list was the Go Daddy ad featuring an attractive blonde
sucking face with a decidedly UNattractive computer dork. Sex is supposed to sell, but THIS sex makes us want to reach for our barf bags. The Doritos ad with the goat was stupid, I mean, REALLY stupid, ditto the Volkswagen ad with the white guy speaking like a Jamaicain. Indeed, it would have been a lot funnier if they had acted like REAL Jamaicains and all gotten stoned in the car, then gotten fired when they came back to the office. The Taco Bell ad with the old geezers partying like a bunch of teenagers was stupid, too. Shouldn’t old age bring with it at least a shred of dignity?
The Dodge truck ad featuring a Paul Harvey ode to the farmer was pretty good, although someone pointed out that most REAL farmers (and ranchers) seem to prefer Ford trucks. The Bud ad with the Clydesdale was cute – perhaps a bit TOO cute – but a nice tug on the heartstrings. The Best Buy ad was better than most, indeed, rare for a Super Bowl ad, it actually was informative, telling the customer exactly what goods and services the company offers. But for sheer cleverness the Mercedes ad featuring Willem Dafoe as Satan while “Sympathy For The Devil” played in the background was probably best, with a nice, twist ending. And that’s about it.
Oh, the E-Trade baby concept DEFINITELY jumped the shark as of last night. Time to retire the little tot. For good.
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